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- Incy Interiors
More organic search rankings in the top 10
Increase in overall monthly site revenue
More transactions from Google Adwords
Rankings for crucial keywords such as 'luxury baby furniture'
PPC & SEO
Interior Design + Homewares + Improvements
Sydney
About Incy Interiors
Incy Interiors is an Australian online retailer of designer furniture for kids of all ages. In a competitive ecommerce environment, Incy Interiors has just kept growing. It’s all thanks to their highest-quality products, dedicated Aussie team, and passionate drive to adapt with change. In fact, they’re now shipping their premium products to nine countries and counting!
Challenges
It all started in 2011 when Aussie Mum Kristy Withers struggled to find the right bed for her growing boy. And truth is… she wasn’t alone! There was a huge gap in the market. Again and again, Kristy saw amazing international products on her travels, yet so many of these products weren’t available back home.
So after a lot of thinking and planning, she took the leap! Kristy left her Marketing position at eBay and launched Incy Interiors. The goal was simple. Deliver luxury children’s furniture that families will love. From day one, safety was a huge priority. Parents could have confidence in Incy Interiors because all of their products met stringent safety policies across Australia, New Zealand, USA, Canada and Europe. Plus, they could appreciate the friendliest local service from Incy Interior’s Aussie team.
After 8 years (and counting) in business, Incy Interiors were ready for the next stage of growth. 2017 and 2018 had proven challenging on a business front, with shipments going overboard or getting damaged on the way. That’s why Incy Interiors decided to partner with trusted Digital experts at OMG.
- Competitive market for luxury children’s furniture, meaning harder to make a splash.
- Plateau in growth, so need to significantly increase online traffic and sales.
- Business challenges with damaged and late product shipments.
- Looking for dedicated SEO, Adwords and Facebook specialists to support in-house team.
Our Approach
Incy Interiors were ready to grow. So the Gurus listened! First, we soaked up every learning from the in-house team to best understand the Incy Interiors customer base, goals, and market. Then we formulated an SEO and SEM strategy to help them reach new heights.
Strategy & Execution
Developing the foundation for success.
When it comes to online success, your website is where it all begins. That’s why our first priority was auditing Incy Interiors’ website to find the gaps and mine for opportunity. Early on, for example, we tweaked conversion tracking to ensure the right customer actions were getting tracked on the website. This helped to increase visibility and produce more reliable data for steering the direction of campaigns.
What’s more, the website audit combined with our rigorous customer and keyword research. The goal? To pinpoint the most profitable and relevant keywords for their business, and then shape the website structure and content around this.
Only 5 months in and we’re already seeing a positive uplift across rankings and traffic.
Integrating channels to achieve client goals.
For the Gurus, success is measured by the goals our customers set. If they win, we win. That’s why getting to know our clients forms a crucial part of the onboarding process. Once we intimately know what they’re after, then we can apply our specialist knowledge and formulate a plan that actually works.
Often, generating revenue results online isn’t so much about choosing channel A vs channel B. Success starts with finetuning how your channels work together. Our work with Incy Interiors involved a combination of channels.
The results? An uplift in monthly site revenue. And that’s just the beginning!
Outcomes
To note, OMG helped increase:
- Organic revenue by 256% YoY
- Organic transactions by 170% YoY (from 94 to 254)
- Organic non-branded clicks by 79% YoY (from 5.74K to 9.81K)
- Organic non-branded impressions by 267% YoY (from 313K to 1.15M)
- Organic assisted conversions by 421% YoY (from 84 to 438)
To note, OMG helped increase:
- Increase keywords in positions 1-3 by 200% (from 41 to 123)
- Increase keywords in positions 4-10 by 251% (from 86 to 302)
- Increase the ‘sugar free kombucha’ keyword from p9 to p1 (search volume 1,300)
- Increase the ‘sugar free drinks’ keyword from p47 to p4 (search volume 5,400)
- Increase the ‘natural drinks’ keyword from p47 to p10 (search volume 30)
Key Results
More organic search rankings in the top 10
Increase in overall monthly site revenue
More transactions from Google Adwords
Rankings for crucial keywords such as 'luxury baby furniture'
Hear from the Client
Jasmin & the team at Online Marketing Gurus have been exceptional partners, delivering solid strategy to help us scale our business over the last 18 months. This year alone we have seen a 450% growth of our online business. The level of communication and detail is impressive, I wouldn’t hesitate to recommend.
– Tia Saunders
