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- Light n’ Easy
increase in Organic Traffic YoY
increase in Overall Keyword Indexation YoY
increase in Organic Conversions YoY
rank for 'meal plans' keyword (SV: 22,400)
SEO
Ecommerce
Australia
About Light n’ Easy
Lite n’ Easy is a food delivery service, delivering tasty, healthy, ready-made meals to Australians.
Challenges
Reaching out to Online Marketing Gurus back in October 2018, Lite n’ Easy were wanting to increase their keyword indexation & grow their organic traffic.
- Technical issues with the site, including multiple versions of the site live.
- Lack of schema markups on site and relatively low domain authority in line with their key competitors.
Our Approach
Our work started with a comprehensive audit of their website, market landscape and competitors. Upon onboarding Lite n’ Easy, we uncovered some technical issues with the site, including multiple versions of the site live! We ensured that all correct redirects were implemented to avoid the site being marked for duplicate content from Google.
The findings in the audit directed our strategy and initial tasks to rectifying the technical elements of the site, whilst moving our attention onto content optimisations once the technical components were implemented. Our Gurus engineered an integrated marketing strategy grow their keyword indexation & organic traffic with the overarching goal of increasing organic conversions for their meal services.
The goal?
- Implementation of schema markups across the site to display rich snippets in the search results.
- Building authority with relevant & authoritative referral domains (which increased the amount of referral traffic & domain authority)
- Fixing key technical SEO elements prior, to onboarding including fixing duplicate versions of the site. We ensured that all proper redirects were in place to avoid duplication & punishment from Google.
Strategy & Execution
Technical SEO fixes
Implementation of schema markups across the site to display rich snippets in the search results, as well as fixing duplicate versions of the site.
Build domain authority
Increase domain authority and the number of referral domains with authoritative and relevant referral domains.
Outcomes
Within 12 months, Online Marketing Gurus was able to achieve:
- Increased organic sessions by 129% YoY
- Increased organic conversions by 167% YoY
- Increased keywords in top 3 by 16% (from 422 to 490)
- Increased keywords in positions 4-10 by 56% (from 371 to 578)
- Increased overall keyword indexation by 76% (from 2,903 to 5,103)
- Increased domain authority by 12.5% (from 32 to 36)
- Increased the number of referring domains by 44.52% (from 310 to 448)
- ‘Meal plans’ – from rank #13 to #1 – SV: 22,400
- ‘Meal programs’ – from rank #31 to #1 – SV: 480
- ‘Meal plan program’ – from rank #81 to #1 – SV: 260
- ‘Healthy food delivery’ – from rank #10 to #2 – SV: 14,800
- ‘Healthy food delivered’ – from rank #62 to #2 – SV: 1,300
