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- T.C Boxes
increase in organic revenue YoY
Increase overall keyword reach
Increase ROAS YoY
Increase in social revenue
PPC, SEO & Social Media
Retail
About T.C Boxes
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate.
Challenges
- TC Boxes had unoptimised metadata and H1s across key category and subcategory pages impacting SEO performance.
- Disorganised audiences and poor pixel tracking limited ad delivery and retargeting efficiency for social.
- PPC inefficiencies required keyword and campaign optimisation to boost ROAS.
Our Approach
Our SEO Gurus identified and fixed missing schema markup by implementing organisation, product, and FAQ schema to enhance search visibility and drive results. We reorganised audiences and refined pixel tracking to improve ad delivery and enhance retargeting accuracy.
Strategy & Execution
Optimise Key Pages for Easy SEO Wins with Keywords
Optimised PPC with keyword targeting, negative keyword lists, and tailored DSA & Google Shopping campaigns to maximise ROAS.
Enable personalised ad creatives
Integrated an automated Shopify product feed to enable personalised ad creatives in social and PPC.
KWM document creation & SEO optimisation for GMB & NAP
Created a KWM document and optimised title tags, meta descriptions, H1s, and Google My Business listings with consideration of NAP.
Outcomes
SEO Results
- Increased organic revenue by 100% YoY
- Increased organic visits by 113% YoY
- Increased organic conversions by 56% YoY
- Increased overall keyword reach by 236%
- Increased the number of keywords in the top 3 positions by 344%
- Increased domain authority by 120% in a highly competitive niche
- Increased organic non-branded clicks Over 81% YoY on SERPS
PPC Results
- Increased ROAS by 100% YoY (15:1 Return)
- Increased conversion value (revenue) by 100% YoY
- Increased average CTR by 186% YoY
- Increased PPC assisted conversions by 144% YoY
Social Results
- Increased social purchases by 1,118% YoY
- Increased social revenue by 575% YoY
Key Results
increase in organic revenue YoY
Increase overall keyword reach
Increase ROAS YoY
Increase in social revenue
Hear from the Client
“We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.”
– David Fromberg – Program Coordinator
