How Yamaha Motor Australia Redesigned Their Website to Improve Online Checkout Rates

Yamaha Genuine parts & Accessories Australia & New Zealand is the number one choice for all Yamaha Enthusiasts serving both the extensive dealer network and customers on a daily basis.

Yamaha has collaborated with Rysen to launch a new and sleek Genuine Parts & Accessories E-commerce website for both Australia and New Zealand. It was imperative to both companies that the new and exciting website maintained the well-established integrity of Yamaha and complimented the extensive Dealer Network. Rysen has completed extensive research into the consumer and competitors in order to establish a strategy that encompasses UX best practices and drives customer engagement and conversions. It was important to both Yamaha and Rysen to create a website that places the customer at the forefront.

Rysen were presented with the challenge to produce an e-commerce website that would make both the old and new Yamaha enthusiasts proud and excited to use. Both Yamaha and Rysen recognised the importance of keeping up to date with current trends in the eCommerce-verse. Hence, a stylish redesign and redevelopment was crucial to keep up with the industry.

The end result created is a seamless website that is user-friendly and establishes a consistent digital experience for all Yamaha consumers. This website kept the customer-first at this forefront. The website features:

• A mega navigation system that makes purchasing seamless
• Improved product content and imagery
• A category page dedicated to fresh and intriguing video & sound content
• A helpful page that consists of informational research and updates
• A simplified and time-efficient checkout process