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Generative AI SEO

Search visibility is evolving at record speed. The brands winning now are those building AI-first SEO strategies that secure visibility in AI Overviews, generative SERPs and AI-powered search assistants. At OMG, our Generative Engine Optimisation (GEO) services are designed to position your brand in the high-value search formats emerging today and the ones still to come. We are the digital marketing agency AI-focused businesses trust to future-proof their visibility, grow authority and capture traffic from every new discovery channel.

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Top Generative AI Agency In Australia

What is Generative AI?

Omg Number 1 Rated Agency In Australia

Generative AI is the next stage of search marketing. It’s reshaping how people search, learn and buy online – and it’s redefining what effective SEO means. It is not about automating execution, but about optimising for AI-powered search experiences. Search engines now use artificial intelligence to create summaries, surface entity-based results and recommend trusted content to users.

This shift demands a new kind of optimisation. Generative Engine Optimisation (GEO) is needed to ensure your brand is chosen by AI-powered systems and emerging answer engines.

As a Generative AI SEO agency, OMG strengthens the signals these systems rely on. We focus on strengthening entity signals, building the right technical structure and ensuring your content is positioned to be cited in generative results and conversational searches. By combining AI-driven market intelligence with data-led SEO strategy, we help businesses detect ranking opportunities faster, adapt to algorithmic shifts sooner, & dominate visibility within Generative AI results.

With AI insights guiding strategic execution, your SEO becomes more adaptive, competitive and tuned for the future of search. This is the future of artificial intelligence SEO – smarter, faster, and built for an era where Answer Engine Optimisation (AEO) defines the winners.

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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

BEST GENERATIVE AI AGENCY IN AUSTRALIA

In Australia, Leading Brands Trust Our AI Search Experts for Growth

AI Search is here which means that SEO is not dead, it’s evolving. At OMG, we’re an AI-first SEO agency helping brands adapt to the new era of Generative AI search. We combine data-driven traditional Search Engine Optimisation with GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies to make your brand discoverable across AI platforms and Large Language Models (LLMs).

Why your business needs Generative AI

The search industry is moving beyond keywords and backlinks. Google, Bing and other platforms are using AI to interpret content context, intent and authority, which means the way information is surfaced is changing rapidly.

Partnering with a leading AI Search agency that keeps evolving gives you strategies built for this reality. Our GEO framework identifies how your content can appear in AI summaries, SERP enhancements and LLM-powered responses. We guide technical SEO (crawling improvements, structured data enhancements, etc.) and content optimisation that protect and grow rankings in an AI-led environment.

AI-powered insights also make it easier to enter new markets, scale campaigns efficiently and defend your presence as competition increases. This isn’t just about rankings – it’s about visibility where real conversations happen. Our goal is simple: improve visibility across AI-powered platforms to make your brand dominate AI Search and drive qualified traffic, leads & revenue by optimising for both traditional search engines and emerging AI platforms that define the future of search.

Unmatched expertise with GEO strategies

Our Generative AI methodology applies advanced intelligence to search strategy – not just automation. It’s about engineering visibility across AI-powered search experiences, from Google’s AI Overviews to emerging answer engines.

We analyse entity relationships, intent patterns & generative SERP behaviour to identify where your brand can be surfaced, cited, and recommended by AI systems – before competitors even appear on the radar.

You benefit from:

  • Faster detection of AI-driven ranking opportunities across GEO & AEO platforms
  • Precision alignment with generative intent, ensuring content answers how AI summarises
  • Real-time tracking of entity & citation performance across LLM’s (Large Language Models)
  • Early identification of new SERP features driven by Generative Artificial Intelligence
  • Data-led ROI forecasting, prioritising high-impact actions over guesswork

Every engagement begins with an AI Search Audit – assessing your site architecture, schema, and content footprint through the lens of Answer Engine Optimisation (AEO) and GEO SEO.

This isn’t speculative AI SEO – it’s measurable, strategic, and engineered for Generative Artificial Intelligence. With GEO, your brand doesn’t just keep up with AI search evolution – it leads it.

Our approach is built for businesses that want to stay ahead of AI search updates, SERP feature changes and Generative AI ranking shifts. By aligning your site for how AI systems interpret, summarise and recommend content, we create campaigns that are agile, data-led and built for long-term success.

We also monitor for new AI-powered result types and position your brand to claim them before competitors do.

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Deploy custom enhancements

This includes technical integrations which improve how large language models interpret your site, AI audit to assess entity signals, schema markup & page structure, content optimisation which increases visibility in LLMs, off-page signals to improve brand authority.

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Comprehensive Generative AI optimisation services

Our AI optimisation SEO solutions include additional efforts on top of traditional SEO, ensuring your brand is understood and recommended by AI platforms. All services are tailored to your growth goals, whether you operate in one city or across global markets.

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Continuous AI Search excellence

Search engines roll out changes constantly, often without warning. Our AI-first SEO agency model detects early signals of algorithm and SERP shifts, allowing us to adjust before your rankings are affected.

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Source Authority & Citations

AI models prioritise trustworthy, verifiable information. Building domain authority through backlinks, digital PR, and consistent citations increases your chance of being selected as a cited source in generative results.

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Technical Performance & Accessibility

AI-driven crawlers evaluate the same fundamentals as traditional SEO – speed, mobile readiness, and clean site architecture. A technically sound site ensures AI systems can easily access & interpret your content.

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AI-Driven Market Intelligence

Generative AI evolves quickly. Continuous monitoring of entity trends, search summaries, and conversational patterns helps you adapt content strategy faster than competitors – ensuring your brand remains visible as AI systems learn.

How generative AI actually works & how AI Search is evolving in 2025 and beyond

Search isn’t static – Generative AI is rewriting how brands are found, trusted & ranked. Brands with clean technical architecture, strong entity authority and AI-optimised content are the ones surfacing in AI Overviews, generative summaries and voice or chat-based assistants. Our AI-first SEO agency services ensure you are one of them.

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We Explain How Generative AI SEO Actually Works!

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AI Visibility

Our GEO approach aligns your business goals with how AI platforms surface information. By mapping entity relationships and optimising for generative intent, we ensure your brand appears across AI-driven search experiences – not just in traditional SERPs.

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AI-First Content

Our GEO framework is built for AI Search. We optimise content for keywords, entities, context & intent – ensuring it’s easily understood, summarised & cited by Generative AI platforms. We help your brand become the source AI engines trust and surface by aligning with Answer Engine Optimisation (AEO) principles.

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AI Search Evolution

Generative AI evolves – and so does the approach to search. Through ongoing technical audits, schema updates, and content enhancements, our experts adapt your site to the newest AI behaviour. That means faster visibility, higher authority, and lasting dominance in the next phase of search.

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Your AI Search journey with OMG

Optimise your AI visibility for success! Enhance your existing SEO strategy with Generative Engine Optimisation – built exclusively for clients ready to dominate AI Search. Your journey begins with an in-depth AI audit to understand how your brand appears across AI platforms. From there, we create a tailored roadmap for technical and content optimisation, improving your site’s AI visibility and authority. Our team validates, monitors & proactively refines your setup – ensuring your business stays ahead as Generative Search continues to evolve.

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Generative AI SEO Foundations

IT ALL STARTS HERE

  1. 1

    In-depth GEO audit

    We examine your site’s technical build, entity signals and content readiness for AI-driven search.

  2. 2

    Priority roadmap for maximum impact

    We rank opportunities by potential impact on AI and traditional search visibility.

  3. 3

    Technical and content optimisation support

    From schema refinement to AI-targeted content adjustments, we make updates that improve how AI and users see your brand.

  4. 4

    Validation and monitoring

    We measure the real effect of every change on AI SERP visibility, rankings and traffic.

  5. 5

    Proactive AI-driven improvements

    We adapt your strategy as algorithms, SERPs and user behaviour evolve, ensuring lasting visibility and growth.

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BESPOKE STRATEGY DEVELOPMENT

Your Generative Engine Optimisation Roadmap

Our team of AI search experts carefully designs a bespoke roadmap in the first month, paving the way for focused implementation localised strategies in the subsequent months.

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GEO Campaign Development

Implementation of your AI SEO Strategy roadmap

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Discover AI Search Opportunities

Our GEO roadmap starts with deep discovery. We analyse how your brand is currently interpreted by AI platforms – from ChatGPT to Gemini – to identify untapped visibility gaps and generative ranking opportunities. By aligning entity relationships, intent patterns, and content relevance, we ensure your brand is positioned where AI answers are formed, not just where traditional SERPs display.

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Optimise for Generative Visibility

Next, our team deploys targeted technical & content enhancements built for AI understanding. This includes LLM.txt integration, schema refinement, and entity-based optimisation – ensuring large language models interpret, summarise, and cite your content accurately. Every improvement is backed by data, giving you a measurable edge in GEO & AEO environments.

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Validate, Measure & Evolve

Once implemented, we continuously monitor your AI footprint. Using Gurulytics AI reporting, we track performance across platforms, measuring brand mentions, citations, and conversion impact from generative engines. With real-time insights, we adapt your strategy proactively – keeping your business visible, relevant, and trusted as AI search evolves.

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Partner with OMG for Generative Engine Optimisation that works

We have seen how AI is reshaping search visibility. Our AI Search optimisation services are designed to deliver fast results while creating the long-term foundation your business needs to grow. With AI insights and expert strategy working together, your search campaigns will always be ready for what comes next.

Our dedicated SEO experts are ready & waiting to get started today.

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All these Success Stories started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Our dedicated experts are ready & waiting to get started today

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Frequently Asked Questions About Generative AI, GEO & AI Search

What is Generative AI in search?

Generative AI uses artificial intelligence to create summaries, recommendations & insights in search results. Instead of just showing links, it delivers context — reshaping how users discover brands through platforms like Google’s AI Overviews, ChatGPT, and Perplexity. This shift is redefining how every SEO agency approaches visibility.

How is GEO different from traditional SEO?

Traditional SEO targets rankings in Google’s organic results by focusing on manual keyword targeting, content creation and technical optimisation for human-reviewed search results. GEO, however, focuses on visibility within AI-generated responses and conversational searches. This adds another layer by targeting how artificial intelligence interprets, ranks and presents information. It combines content marketing, schema optimisation & entity mapping to help your brand appear where users (and AI bots) ask questions — not just when they search.

How does OMG optimise for Generative AI through GEO?

Our methodology combines entity building, structured data & content frameworks designed for AI interpretation. Using insights from technical SEO and Answer Engine Optimisation, we strengthen your site’s foundation so AI platforms can understand, summarise & recommend your content confidently.

What’s included in OMG’s GEO product?

GEO includes a complete AI Search Audit, LLM.txt integration, schema improvements, content marketing enhancements & real-time visibility tracking across ChatGPT, Gemini & Perplexity. You’ll also receive entity-focused link recommendations powered by our link building and authority amplification strategies.

Can Generative AI improve my SEO performance?

Yes. GEO strengthens your existing organic foundation. For instance, combining eCommerce SEO or B2B SEO with generative optimisation helps your products or services appear in AI-generated summaries, driving both brand awareness & high-intent traffic.

How do you measure success in AI search?

We use AI Reporting to track AI-driven impressions, sessions & conversions. Combined with our content marketing and link intelligence tools, this allows us to measure how often your brand is cited across LLM’s like ChatGPT, Gemini & Perplexity – turning invisible visibility into quantifiable ROI.

What is the difference between SEO, AI Search, AEO and GEO?

SEO (Search Engine Optimisation) focuses on improving visibility in traditional search results — ranking your pages higher on Google through technical optimisation, content strategy & authority building.

AI Search represents the next evolution of discovery. Instead of returning a list of links, platforms like Google’s AI Overviews, ChatGPT, and Perplexity generate summarised answers and recommend trusted sources using Generative Artificial Intelligence.

AEO (Answer Engine Optimisation) is the bridge between the two — it structures content to provide direct, factual answers that search engines and AI tools can easily extract.

GEO (Generative Engine Optimisation) goes a step further. It’s the process of optimising for Generative AI search experiences — ensuring your brand is chosen, cited, and surfaced within AI-generated results. GEO combines the foundations of SEO and AEO with data-led enhancements such as entity optimisation, schema markup, and AI visibility tracking.

In short:

  • SEO gets you ranked.
  • AEO gets you quoted.
  • GEO gets you recommended by AI systems.

Why does my business need Generative AI optimisation now?

AI search is already live in tools like Perplexity, Copilot & Google’s AI Overviews. Brands optimised early through GEO gain visibility first. Whether you’re focused on local SEO or going global with international SEO, optimising for Generative AI ensures your business stays discoverable across evolving search ecosystems.

Why does AI search matter now?

Search engines are rapidly rolling out AI-driven features that summarise, rewrite or recommend content in new ways. Without an AI-first strategy, your site risks losing visibility in these high-profile placements. Our AI Search approach ensures your brand is ready, combining technical improvements with proven tactics from our SEO consulting team.

Do I need both GEO and traditional SEO?

Yes. GEO builds on good traditional SEO. Technical health, high-quality content and strong backlink profiles are still essential. This is why we integrate GEO strategies with targeted solutions like small business SEO to deliver local and national growth.

Is Generative AI relevant for all industries?

Absolutely. Generative AI is transforming how every industry—from e-commerce and B2B to local service providers—appears in search. Whether you’re focused on local SEO to attract nearby customers, eCommerce SEO to increase product visibility, or lead generation SEO to convert high-intent traffic, optimising for AI search ensures your brand stays ahead.
GEO SEO complements traditional strategies by helping businesses surface in AI Overviews, chat-based assistants, and Generative Engine results—where users now get their answers first. In short, if your audience is searching online, Generative AI is relevant to your growth.

How do I find the best AI SEO agency in Australia?

Look for an agency with proven experience in both AI SEO and traditional search optimisation. They should offer a clear methodology, strong case studies and a full-service offering. At OMG, we don’t automate — we strategise. Our GEO solution merges AI-driven market intelligence, technical SEO, content marketing & link building to create a connected ecosystem of trust signals that AI platforms recognise and reward.